The Most Interesting Man in the World

The Most Interesting Man in the World is an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements began appearing in the United States in 2006 and became a popular Internet meme. The original campaign ended in 2018. In January 2026, Dos Equis announced it would be reviving the campaign.

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