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The Ultra Hustle

The Ultra Hustle

"The Ultra Hustle" is a 60-second Michelob Ultra beer commercial made by Wieden + Kennedy for Super Bowl LIX in February 2025. Willem Dafoe and Catherine O'Hara play unassuming pickleball hustlers who wager rounds of Michelob Ultra against younger opponents, with appearances by Randy Moss, Sabrina Ionescu and Ryan Crouser. It placed third in the 2025 USA Today Super Bowl Ad Meter.

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