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thisisneverthat

thisisneverthat

thisisneverthat is a South Korean streetwear label founded in 2010 by three friends, Jongkyu Choi, Nadan Cho and Inwook Park. It is known for everyday street clothing and a long-running series of New Balance footwear collaborations, from the 2019 M997 capsule to the M1000TI released in 2025.

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South Korean Fashion Brands and Designers to Know
thisisneverthat

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South Korean Fashion Brands and Designers to Know
South Korean Fashion Brands and Designers to Know
by curious_compiler  • 
Korean fashion has a reputation that runs well ahead of K-pop styling, and these are the labels that earned it through design. Each one was founded in South Korea, has a signature you can actually...
Fashion
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