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Ben Cohen (businessman)
Born
Ben Cohen and his childhood friend Jerry Greenfield took a five-dollar correspondence course in ice cream making and opened their first scoop shop in a converted petrol station in Burlington, Vermont, in 1978. Cohen, who has a poor sense of smell, pushed for chunky textures; Greenfield did the making. Their shared commitment to social causes was written into the company's mission, a balance they defended for decades after selling to Unilever.
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