Business Leaders Who Changed Their Company's Business Model

A business model changes when a company earns its money differently, serves different customers or reorganises how it delivers its work. These leaders helped make such changes through subscriptions, services, new industries and different routes to customers. Start with Narayen for recurring software payments, Komori for finding new uses for existing expertise, or Riboud for moving from packaging into food. The selection favours identifiable decisions and operating changes over personal celebrity. Some transformations succeeded commercially; others exposed serious weaknesses or were followed by reversals. Each entry separates the change itself from a claim that everything about it worked.