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Tadashi Yanai

by curious_compiler  • 
Tadashi Yanai
Person
Born
Yanai took Uniqlo abroad around functional everyday clothing and a consistent product proposition. Early British and American ventures included closures, followed by renewed expansion through prominent stores and a clearer presentation of the brand. His case adds persistence with adaptation to the comparison: believing a product can travel does not remove the need to learn how customers in a new market will discover and understand it.
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