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Zhang Ruimin
Born
Zhang took charge of the troubled Qingdao refrigerator operation in 1984 and made product quality a central task in its development into Haier. His well-known destruction of defective refrigerators was a signal, but management changes and manufacturing discipline had to follow it. The case makes ordinary appliances interesting through the organisation behind reliability, with engineers, production workers and service teams translating the standard into customers' experience.
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