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Steve McQueen
Born
McQueen's off-set photographs from the 1960s, a Baracuta G9 Harrington jacket, chinos, a navy knit, desert boots and Persol sunglasses, are still the template for classic American casual menswear. Photographers such as William Claxton documented that wardrobe, and the specific pieces he wore, including the Persol 714 folding sunglasses, remain sold on the strength of those pictures more than half a century later.
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Jane Birkin
Born
Birkin's off-duty uniform in 1960s and 1970s Paris, a white T-shirt or simple dress, flared jeans and a wicker basket carried everywhere, is still the reference point for effortless French dressing. Photographs of her with Serge Gainsbourg fixed the look, and after she complained to Hermès chief Jean-Louis Dumas on a flight in 1984 that she could not find a practical bag, the house designed the Birkin, now its most famous product.
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Diana, Princess of Wales
Born
Diana's off-duty pictures became a style archive of their own: the red jumper with a single black sheep, by the label Warm and Wonderful, at a polo match in 1981, and in the mid-1990s oversized sweatshirts, cycling shorts, blazers and trainers caught by photographers in London. Those images are now constantly referenced by designers, and the sheep jumper was reissued in 2020 after renewed demand.
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Carolyn Bessette Kennedy
Born
Bessette Kennedy, a former Calvin Klein publicist, was photographed constantly in New York in the late 1990s in a pared-back wardrobe of black coats, slim skirts, white shirts, tortoiseshell headbands and low heels. Her bias-cut Narciso Rodriguez slip dress at her 1996 wedding and those street photographs made her a lasting reference for 1990s minimalism, regularly cited by designers decades later.
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Kate Moss
Born
Moss's off-duty mix of skinny jeans, ballet flats, vintage waistcoats, slip dresses and men's tailoring defined London street style in the 2000s. Her Glastonbury photographs of 2005, a waistcoat and micro shorts with Hunter wellies, turned festival dressing into a fashion category of its own, and her Topshop collections from 2007 sold that wardrobe to the high street.
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Sienna Miller
Born
Miller's street photographs of 2004 and 2005, coin belts slung over tiered skirts, sheepskin boots, peasant blouses and oversized sunglasses, made "boho" the dominant British look of the mid-2000s, copied by high-street chains within weeks. Her later off-duty dressing moved to vintage denim, Chloé-style blouses and men's jackets, but that early run is still the most cited example of street style setting a trend on its own.
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Alexa Chung
Born
Chung's off-duty look of Breton stripes, Peter Pan collars, cardigans, denim shorts with tights and loafers became the template for indie-influenced London style around 2008 to 2012. Mulberry named a satchel after her in 2010 because of how often she was photographed with a similar bag, her book "It" set out her approach in 2013, and she launched her own label, ALEXACHUNG, in 2017.
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Kristen Stewart
Born
Stewart's off-duty wardrobe of band T-shirts, worn-in jeans, leather jackets, baseball caps and Converse or Vans has stayed largely consistent since the "Twilight" years, even as she became a Chanel ambassador. That contrast, couture at events and skate-shop basics in between, made her a reference for unfussy, androgynous dressing, and she has said in interviews that she dresses for comfort first.
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Katie Holmes
Born
Holmes is a reminder that one street photograph can move a label: in 2019 she was pictured in New York in a Khaite cashmere bra under an open matching cardigan, and the set sold out almost immediately and lifted the young brand's profile. Her wider off-duty wardrobe of oversized knits, wide trousers, boyfriend jeans and trainers has made her a steady reference for relaxed, high-quality basics.
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Bella Hadid
Born
Bella Hadid's off-duty pictures from New York and Paris fashion weeks helped bring back Y2K and 1990s vintage in the late 2010s and early 2020s: tiny shoulder bags, low-rise trousers, knitted tops, leather blazers and chunky loafers, often from secondhand dealers rather than current collections. She became one of the most photographed models between shows, and her vintage finds regularly sent prices up on resale sites.
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Hailey Bieber
Born
Hailey Bieber's off-duty formula, oversized blazers and leather jackets over cycling shorts, white socks with loafers or trainers, baseball caps and minimal jewellery, became one of the most copied looks of the early 2020s, closely tied to the "clean" beauty aesthetic of her Rhode skincare brand. Paparazzi and street photographs, shared widely on social media, did more to spread it than any red carpet.
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Jennie (singer)
Born
Jennie of Blackpink is one of the most photographed figures in K-pop's airport and off-duty fashion, a genre in which fans study what idols wear between flights and events. Her mix of Chanel tweed, cropped knits, ballet flats and casual streetwear, styled largely by her long-time team, made her a Chanel ambassador known in Korean media as "human Chanel", and pieces she is pictured in often sell out across Asia.
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Julia Fox
Born
Fox turned the streets of New York into her runway from 2022, photographed in self-styled, often home-made looks: an all-denim outfit with a denim bag and boots, a bra and trousers cut from jeans, latex, bin-bag-like plastics and heavy black eyeliner. Her deliberately provocative outfits, many assembled from secondhand or altered clothes, made her one of the most discussed figures in street photography and showed how styling can matter more than labels.
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Paul Mescal
Born
Mescal's off-duty pictures, short shorts, white vests, tube socks, a silver chain and trainers, became an unexpected menswear reference in 2022 and 2023, part of a wider return of shorter hemlines for men. Dressed more formally by Gucci for events, he kept that sporty uniform for the street, showing how a simple, repeated off-duty outfit can become a recognisable signature without any styling tricks.
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Zoë Kravitz
Born
Kravitz's street style is a lesson in restraint: slip dresses, vintage band T-shirts, leather jackets, tailored black trousers and small frameless sunglasses, usually in black, white or one muted colour. As a Saint Laurent ambassador she carries the same minimalism into formal events, and her off-duty photographs have made her a reference for 1990s-influenced dressing that relies on fit and proportion rather than logos.
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Dua Lipa
Born
Lipa's off-duty wardrobe, worked out with stylist Lorenzo Posocco, mixes Y2K pieces, knitted bralettes, vintage Jean Paul Gaultier mesh, bucket hats, baguette bags and loud prints, often from young designers. Her street and social-media pictures helped make maximalist, playful 2000s references mainstream again around 2020, and she remains one of the pop stars whose everyday outfits are tracked as closely as her stage costumes.
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