Katie Holmes

Holmes is a reminder that one street photograph can move a label: in 2019 she was pictured in New York in a Khaite cashmere bra under an open matching cardigan, and the set sold out almost immediately and lifted the young brand's profile. Her wider off-duty wardrobe of oversized knits, wide trousers, boyfriend jeans and trainers has made her a steady reference for relaxed, high-quality basics.