Lady Levi's 701

Lady Levi's, Lot 701, 1934 The first jeans Levi Strauss & Co. cut specifically for women, arriving when women were still expected to wear skirts and dresses. They were aimed at visitors to Western dude ranches, made of pre-shrunk denim with a fit drawn for women, and kept the button fly of the men's overalls. The company did not expand the line nationally until after World War II, which makes an original 701 a scarce early proof that jeans could be more than men's workwear. Its own lot number is the point: this was a separate pattern, not a smaller 501.