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HomeExploreHistoryFamous World War II Propaganda Posters
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World War II posters asked people to work, grow food, keep quiet, and buy bonds. These wartime designs from several countries put a face to each appeal, from a cartoon eavesdropper to Uncle Sam. The gallery also includes Norman Rockwell’s Saturday Evening Post cover of Rosie the Riveter, a magazine image that helped popularize the figure.

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1
Keep Calm and Carry On
Keep Calm and Carry On: A crown is the only illustration on this British Ministry of Information design. Printed in 1939…
2
The Motherland Calls!
The Motherland Calls!: Irakli Toidze shows a woman holding the Soviet military oath and raising her other hand against a…
3
Dig for Victory
Dig for Victory: A boot presses down on a spade. The close-up turns Britain’s campaign to grow more food into an action a…
4
Rosie the Riveter
Rosie the Riveter: Norman Rockwell painted a factory worker eating a sandwich with a rivet gun across her lap. The…
5
Loose Lips Might Sink Ships
Loose Lips Might Sink Ships: A ship burns under a short warning about what casual conversation could cost. Seymour R. Goff…
6
Careless Talk Costs Lives
Careless Talk Costs Lives: Two men lean toward each other at a pub counter while faces stare back from the bottles behind…
7
This Is No Time to Relax!
This Is No Time to Relax!: This Australian poster asks viewers to buy Victory Bonds. Its headline treats a lapse in…
8
I Want You for the U.S. Army
I Want You for the U.S. Army: Uncle Sam points straight at the viewer in this World War II version of James Montgomery…
9
Let’s Go, Canada!
Let’s Go, Canada!: A soldier holds a rifle and bayonet in front of the Union Jack. The poster used Henri Eveleigh’s image…
10
Freedom of Speech
Freedom of Speech: A man in a work jacket rises at a town meeting while his neighbors listen. Norman Rockwell’s scene…
11
Freedom of Worship
Freedom of Worship: Rockwell brings faces and clasped hands close together, including a woman holding a rosary. The 1943…
12
Freedom from Want
Freedom from Want: Norman Rockwell depicts a family table at the moment a turkey is set down. The wartime print turned one…
13
Freedom from Fear
Freedom from Fear: Two parents stand over sleeping children while the father holds a newspaper. Norman Rockwell’s Four…
14
Is Your Journey Really Necessary?
Is Your Journey Really Necessary?: Bert Thomas puts a uniformed soldier at a ticket barrier. The British railway poster…
15
A TASS Window on the Russian Winter
A TASS Window on the Russian Winter: The Kukryniksy collective turns German soldiers into rows of grave crosses in the…
16
Pst! Feind hört mit
Pst! Feind hört mit: A shadow figure stands for an enemy spy in this 1943–44 Nazi German poster. The regime’s propaganda…
17
We Can Do It!
We Can Do It!: J. Howard Miller gives a factory worker a raised arm and a bright yellow backdrop. Westinghouse displayed…
18
Save Waste Fats for Explosives
Save Waste Fats for Explosives: A tilted frying pan turns an ordinary kitchen utensil into the focal point of this American…
19
Remember Pearl Harbor
Remember Pearl Harbor: Black smoke and flames fill the harbor beneath the headline. The National Cash Register Company’s…
20
Make-Do and Mend
Make-Do and Mend: A figure assembled from sewing supplies carries a sign about mending instead of buying new. Britain’s…
21
À tous les Français
À tous les Français: A tricolor frame and two crossed French flags surround Charles de Gaulle’s appeal. The English…

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