Jack Box

A fast-food founder with a giant round clown head, played completely straight. Jack in the Box revived its old mascot in 1994 as a no-nonsense businessman, and the first new ad opened with him blowing up the board of directors as payback for having been scrapped in 1980. That deadpan corporate comedy carried the chain for decades. The campaign even built multi-part storylines: a 2009 Super Bowl ad had Jack hit by a bus, and the follow-ups ran a four-part arc until he woke up and the screen read "Jack's Back." Creator Rick Sittig voiced Jack from 1994 to 2015 before David Tompkins took over.