Cat Herders

EDS, Super Bowl XXXIV, 2000 Weathered cowboys talk about their life's work with total sincerity, except the herd is thousands of house cats. The spot takes the office cliché about impossible tasks and stages it as a full Western epic, and the craft is what sells it: a cowboy running a lint roller over his jacket, a river crossing full of cats. The company behind it, Electronic Data Systems, was bought by HP in 2008 and lost its name a year later, but "herding cats" now has a picture attached to it, and this is the purest example of a joke outliving the product.