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Omaha Storm Chasers
The Nebraska name turns Great Plains weather and the people who track it into something you can recognize on a ballpark sign. The storm imagery also gave the franchise a new identity when it moved away from the familiar Omaha Royals name.
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El Paso Chihuahuas
The little dog in El Paso’s name is associated with the Mexican state of Chihuahua, on the other side of the border from the Texas city. The cap gives the small dog a big attitude. The place reference and the visual joke both work even away from the ballpark.
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Asheville Tourists
The Tourists name goes back to 1915 and has a ready-made connection to a mountain city that was already drawing vacationers. One account credits the visiting-sounding nickname to players who came from out of town. The club brought the Tourists name back in 1976.
More about Asheville Tourists25
Toledo Mud Hens
The Mud Hens name goes back to baseball close to marshy ground, where local waterbirds made a good point of reference. The club eventually put a feathered mascot out in front. The age of the name makes it feel unusually rooted in the place.
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Lehigh Valley IronPigs
Pig iron is an early form of iron made from a blast furnace. The club switched the words to make a baseball animal while retaining a connection to the Lehigh Valley’s steelmaking history. The literal pig in the logo brings out the joke without losing the reference.
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Fort Wayne TinCaps
A tin pot is associated with Johnny Appleseed in popular images, and Fort Wayne is the city linked to his burial. The TinCaps made the cap a playful piece of local history with an apple as the main character. The name works best once you know why the apple is wearing it.
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Fayetteville Woodpeckers
The North Carolina club takes its name from the red-cockaded woodpecker, a bird of the longleaf pine forests in the area. The red detail on the team’s bird calls to mind the little marking that gives the species its name.
More about Fayetteville Woodpeckers29
Binghamton Rumble Ponies
Binghamton is known for its historic carousels. The Rumble Ponies make that local attraction look ready for a ballgame by giving a carousel horse movement and attitude. The unexpected name is easiest to read once you can picture the original ride.
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Pensacola Blue Wahoos
A wahoo is a fast ocean fish familiar to anglers along the Gulf Coast. The team puts a local sea creature into an identity you can read without knowing the fishing story first. The bright coloring gives you a clue to the water even on a cap.
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Corpus Christi Hooks
The Hooks name draws on fishing along the Texas coast. A hook can become a waist-high character or a sharp outline on a cap, and the current identity makes both baseball and fishing easy to see in the same piece of artwork.
More about Corpus Christi Hooks32
Cedar Rapids Kernels
The Kernels bring a single grain of corn into a recognizable Iowa baseball identity. The crop is easy to recognize in an illustration, and the short name lends itself to wordplay about something small with space to grow. It gives the club a reference that belongs to its region.
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San Antonio Missions
The name points to the Spanish colonial missions that are part of San Antonio’s landscape. The architecture gives the club a shape as well as a name. It is one of the more direct examples of a ballclub borrowing a visual identity people already connect with a city.
More about San Antonio Missions34
Gwinnett Stripers
The Stripers name comes from striped bass, the fish associated with Georgia’s Lake Lanier. It gives the team a local feature to put on a hat and a natural pattern for the mascot. That is a closer tie to the area north of Atlanta than the old Braves nickname supplied.
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