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HomeExploreBusinessStriking Modern Flagship Stores
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A glass cube is the entrance to a shop underground. A row of concrete trees carries a building in Tokyo. A silver sphere sits on the water in Singapore. These photos show how modern flagship stores make the building itself part of the brand, from the street facade to the rooms shoppers walk through.

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Images23

1
Apple Marina Bay Sands
Apple Marina Bay Sands: Singapore, 2020. Foster + Partners designed the glass sphere with Apple’s design team. Seen from…
2
Prada Aoyama
Prada Aoyama: Tokyo, 2003. Herzog & de Meuron set flat, convex, and concave panes inside a diamond grid. The curved glass…
3
Selfridges Birmingham
Selfridges Birmingham: Birmingham, England, 2003. Future Systems wrapped the store in aluminum discs, which reflect the…
4
Apple Fifth Avenue
Apple Fifth Avenue: New York, 2006. Bohlin Cywinski Jackson made a transparent cube the street entrance to a shop below the…
5
Tod’s Omotesando
Tod’s Omotesando: Tokyo, 2004. Toyo Ito turned the silhouettes of roadside trees into a branching concrete structure. Glass…
6
Dior Omotesando
Dior Omotesando: Tokyo, 2003. Kazuyo Sejima and Ryue Nishizawa of SANAA placed translucent acrylic screens behind clear…
7
Crystal Houses, Chanel’s Amsterdam Boutique
Crystal Houses, Chanel’s Amsterdam Boutique: Amsterdam, 2016. MVRDV rebuilt the storefront with clear cast-glass bricks…
8
Louis Vuitton Ginza Namiki
Louis Vuitton Ginza Namiki: Tokyo, 2021. Jun Aoki and his team gave the rebuilt Ginza flagship a rippling glass exterior…
9
Ginza Maison Hermès
Ginza Maison Hermès: Tokyo, 2001. Renzo Piano Building Workshop and Rena Dumas wrapped the building in glass blocks. At…
10
House of Dior Seoul
House of Dior Seoul: Seoul, 2015. Christian de Portzamparc shaped the outer shell in tall, white fiberglass panels. The…
11
Dior 30 Montaigne
Dior 30 Montaigne: Paris, 2022 renovation. A pale staircase curves around an opening in the floor above the boutique. Peter…
12
Prada Epicenter New York
Prada Epicenter New York: New York, 2001. OMA set a broad wooden wave into the floor of Prada’s SoHo flagship. The stepped…
13
Prada Epicenter Los Angeles
Prada Epicenter Los Angeles: Beverly Hills, California, 2004. OMA folded the wooden floor upward into a broad hill of…
14
Longchamp La Maison Unique
Longchamp La Maison Unique: New York, 2006. The orange ribbons of Heatherwick Studio’s steel staircase bend into steps and…
15
VitraHaus
VitraHaus: Weil am Rhein, Germany, 2010. Herzog & de Meuron stacked long, gabled volumes at angles for Vitra’s flagship…
16
Uniqlo Tokyo
Uniqlo Tokyo: Tokyo, 2020. Herzog & de Meuron exposed the former department store’s concrete beams and cut through floor…
17
Starbucks Reserve Roastery Shanghai
Starbucks Reserve Roastery Shanghai: Shanghai, 2017. Coffee moves through the curved tubes above the roasting equipment…
18
Gentle Monster Haus Dosan
Gentle Monster Haus Dosan: Seoul, 2021. A tall, nearly windowless wall hides the eyewear displays and exhibition floors of…
19
Apple Central World
Apple Central World: Bangkok, 2020. Foster + Partners worked with Apple on the circular store. The timber-clad core widens…
20
Louis Vuitton Island Maison
Louis Vuitton Island Maison: Singapore, 2011. Moshe Safdie designed the angular glass pavilion and Peter Marino designed…
21
Nike House of Innovation 000
Nike House of Innovation 000: New York, 2018. Nike and CallisonRTKL worked with facade consultant Heintges to wrap the…

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